Who is Buying Mens Wedding Rings Today?

Who is Buying Mens Wedding Bands Today?

Women or men? Fiances or in laws? Interestingly enough, studies indicate that the woman is buying more of the men's rings than the men are - fascinating!

Why might this be? Does the woman want her man's ring to match hers? Does she think she knows more about shopping? IS she more adept at spotting the "good deal" or maybe is more inclined to make a quality decision as opposed to a decision based upon expediency? It is a really interesting phenomenon and the answers are scarce. But truth be told - she is the buyer and make no mistake about it!

Is this important to know? It certainly is for the sellers - whether they are online or retail. How do you market to the buyer of the men's ring if you don't understand who is making the buying decision? Whether it is cost or style or matching decor or quality - it appears the woman is the one with most of the decision-making ability when it comes to his wedding band!

For instance of she has a platinum band with no diamonds - beautifully simplistic - he wants a black, heavy tungsten band with diamonds. No way. She looks for a ring that is similar - maybe not exact in terms of material - but similar at least in style. See an example below. 

Yes, this is tungsten and HE likes it and so does SHE! Why ... because it LOOKS like platinum, feels heavy for him (tungsten is one of the heaviest of all contemporary metals) and is durable - this is important because she knows he is very rough on things like cars, gardens, clothes, etc. She helps his good intentions find practicality and a wise match!

Or in the case where he wants more of a man's ring with a custom meteorite inlay - she can still look through an entire store front of options to find the ring that best fits his personality and HER taste. She the MTG855M below for example. It matches HER gold ring with a platinum inlay and gives him the meteorite he wanted so bad.

Whatever the case in your world, keep in mind that this is no longer a man's world when it comes to choosing the mens ring for marriage - let's be clear who has the taste and the final decision in many cases!

1st Jun 2016

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